Quotes on adversity Best quotes on ADVERTISING

Every adversity, every failure and every heartache carries with it the Seed of an equivalent or a greater Benefit. Napoleon Hill

A period of continuous bad luck is as improbable as always staying on the straight path of virtue. In both cases, there will eventually be a curve. Charles Chaplin

The ideal man is not only nourished by adversity, but goes out of his way to seek out difficulties and obstacles.

Advertising Agency: eighty-five percent confusion and fifteen percent commission.

Doing business without advertising is like winking at a girl in the dark: you know what you're doing, but nobody else does. Stewart Henderson Britt

Advertising may be described as the science of arresting human intelligence long enough to get money from it.

A promise, such a promise - that is the soul of any ad.

Publicity is the greatest art form of the 20th Century.

Advertising should enhance the scenery. It has to be popular and beautiful at the same time.

Kodak sells film, but they do not advertise film. They advertise memories.

Half the money I spend on advertising is wasted, but the trouble is I don't know which half. "

Many a small thing has been made large by the right kind of advertising.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. "David Ogilvy"

Advertise your objective, don't keep it in the dark. Whatever your occupation, whatever you propose doing, if you need the support of the public then take the steps necessary to let them know about it. It doesn't matter how, as long as you get their attention. I frankly admit that I owe a large part of my success to the press. Some businessmen will say that their advertising costs are a complete waste of money. That may be, but it's because the ads were done carelessly and parsimoniously. Small doses of advertising result in nothing, obviously. It's like giving a sick person half the medicine he needs. It just causes more suffering. Give the whole dose, and the cure will be certain and decisive. P.T. Barnum

You often hear people say they don't have the means to advertise. They're wrong - what they're lacking is the means not to advertise. In a country where everyone reads the newspaper, you have to be pretty thick-headed not to understand that the press is the best and cheapest medium to communicate with the public. Businessmen in general do not appreciate the system of newspaper advertising. It's the surest way to success. But you need nerve and faith to try it. Nerve because you have to throw a gold brick into the uncertain waters of the future, and faith because there will be many difficult days before you will see the returns start rolling in, all because of some well-placed ink on a few sheets of paper. P.T. Barnum

Those who are absent or remain silent are always wrong. To assure successful promotion, you have to be present, daily, in order to create it. Bernard Tapie